This spring sees the launch of an exciting new name in bridal design, Dana Dallal, whose couture collection is both contemporary and affordable. One of the key features of Dana’s creations is her modern and directional approach to wedding dresses, which is unlike any of the styles seen on the bridal catwalks.
Fashion forward wedding dresses
Canadian-born Dana brings over 6 years’ experience in a range of of luxurious London labels such as Roland Mouret, Mary Katrantzou and Kurt Geiger. Her interest for bridal design was spurred whilst shopping for her own wedding outfit.
“When I was looking for a wedding dress, I had a really hard time finding something that was to my taste, well made and within my budget. There are some beautiful bridal collections available in London at a reasonable cost but I just couldn’t find something modern and fashion conscious so that’s what I set out to do,” explains Dana.
Beauty in every detail
With prices starting at £950, her styles include high necklines with lace features, fluted or fitted sheer organza sleeves with beading and metallic details across the front of dresses. The designs are produced in the UK using high quality and luxurious materials, to create modern and skillfully-cut wedding dresses.
Dana’s designs use geometric cuts on the bodice with mesh inserts and classic spaghetti straps, with a unique twist of water marks clouding the trains with colour. Other details include lace in irregular patterns and printed fabrics giving a feminine look with a sharp edge, the colour pallet is classic neutral with hints of pale blue and dusky pink.
“A Dana Dallal bride is a contemporary woman who loves to dance and isn’t afraid to kick her heels off! Layered and fussy dresses just won’t work for her wild abandon when she decides to have fun. She doesn’t fit into a box, she loves fashion and wants a dress as individual as herself, outlines Dana.
You can view Dana’s collection live at the highly anticipated A Most Curious Wedding Fair, at the Truman Brewery in London, on Saturday 12th and Sunday 13th March.